The New Zealand Government has approved the purchase of an upgraded and increased Seasprite helicopter fleet for the New Zealand Defence Force (NZDF), taking up aircraft originally destined for AustraliaTen airframes, comprising eight complete Seasprites and two spare airframes, will be purchased from Kaman Aerospace under a $242m project that also includes a full motion training simulator, Penguin air-to-surface anti-ship missile (the current Seasprites can carry a Maverick, a general-purpose air-to-surface missile) and additional components
New Helicopter Makes First Flight
Eurocopter has conducted the first flight of its first series production EC175, a medium sized twin-engine helicopter, and confirmed its performance. The maiden flight (seen above) occurred in early December at Eurocopter’s Marignane, France, headquarters facility.
Eurocopter has announced performance figures of recommended cruise speed 150kt, 10kt faster than the previous figure without affecting payload range, and maximum cruise speed exceeding 165kt, all at low vibration levels.Sir Peter Jackson isn’t the only New Zealander with his sights set on the Gulfstream GVI G650 jet. Christchurch-based DesignA Electronics designs and produces a key component used in the aircraft cabin management control system.
General manager Colin Hogg says he was delighted to hear about Sir Peter’s purchase of the flagship Gulfstream G650. “Knowing that a significant New Zealander could be utilising one of the jets that we supply a component for, really brings our work closer to home.”
DesignA Electronics is under contract to the international business jet manufacturer, producing a key component in the Gulfstream cabin management system (GCMS), used on a number of Gulfstream’s jets, including the G650.
“Our Snapper CL15 component is essentially a computer part vital to the functioning of the GCMS, which provides digital control of all cabin systems — from lighting, window shades and temperature to furniture and entertainment equipment,” says Colin.
The GCMS uses Apple systems (iPhone, iPod and iPad) to download an application that synchronises the cabin system. Passengers can create and control the in-flight environment to suit their individual needs such as setting preferences for different situations while working, dining, relaxing or sleeping.
“The cabin management system turns the iPhone into a master key to the G650’s cabin control, with all the required functionality at your fingertips. Our Snapper C15 board is a key component of the system, maximising the power of mobile technology,” says
The tech world let out a collective "Huh?" this week as Google revealed the nickname to its upcoming version of its Android operating system.
Similar to Apple's branding of Mac OS X versions after various wild cats, Google nicknames each major Android release after a confectionary treat. And following in the alphabetical footsteps of Cupcake, Donut, Eclair, FroYo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean is...KitKat?
Breaking the pattern of generic desserts, Google has opted to go "full trademark" and dub Android 4.4 with the name of a candy owned by Nestle and licensed by Hershey in the United States.
The move reportedly came as a surprise not only for the public -- who, for years, held the assumption that the Android "K" release was going to be nicknamed Key Lime Pie -- but also among Google staffers themselves. Upon revealing the name, Google's Director of Android Global Partnerships John Lagerling told the BBC, "We kept calling the name Key Lime Pie internally and even when we referred to it with partners."
But the decision to form a partnership with the Nestle brand was also unexpected and spur of the moment. While the possibility had been discussed for roughly a year, Nestle Executive Vice President of Marketing Patrice Bula said, "We decided within the hour to say let's do it."
Along with the KitKat nickname, Nestle will hold a promotional event in 19 countries wherein 50 million KitKat bars will bear the lime green Android mascot on the wrapper and give customers a chance to win a Nexus 7 tablet and Google Play gift cards. A giant KitKat-themed statue of the Android mascot was erected on the Mountain View campus lawn -- standing beside the jelly bean and gingerbread men -- to cement the co-branding effort.
Although the partnership seems like it couldn't have occurred without one side paying out the nose for licensing, Lagerling revealed, "This is not a money-changing-hands kind of deal."
So, why has Google, a company so popular that its name doubles as a verb, entered into a deal that attempts to boost its brand awareness?
Considering the dearth of desserts that start with the letter K, everyone saw the "Key Lime Pie" nickname as a foregone conclusion. However, Lagerling and his team allegedly thought the name didn't have enough cachet to catch on with the public.
"We realized that very few people actually know the taste of a key lime pie," he said. "One of the snacks that we keep in our kitchen for late-night coding are KitKats. And someone said: 'Hey, why don't we call the release KitKat?'"
Sometimes corporate synergy comes just that easy.
But Google, of all companies, should know how risky such a branding effort can be. After all, we know how poorly it worked out earlier this year when the Owen Wilson-Vince Vaughn film The Internship was released, a movie that's rated a very generous 35% on Rotten Tomatoes. Using its campus as the setting for a weak slobs-versus-snobs comedy that felt at least five to 10 years too late, Google only ended up looking lame and out of touch in the process.
Admittedly, the KitKat candy is far more timeless than the allure of the Frat Pack, but by effectively commercializing Android, Google risks alienating a very strong-willed and opinionated user base who greets every blatantly soulless ad campaign with a sneer and a cutting remark.
And already, that's begun to happen.
Upon the KitKat announcement, comment sections began overflowing with snide jokes about how a segmented chocolate candy underscores Android's fragmentation. Others mused that they couldn't wait for the Lucky Charms version of Android. And some pondered what Google wouldn't have done for a Klondike Bar.
But quips aside, Google abandoning a generic naming scheme for a trademark brand rubs many users the wrong way, especially when that brand's holding company is decidedly non-tech. For quite a few folks, the KitKat-themed imagery that accompanies the Android operating system just feels...wrong. For them, an Android mascot stylized as a wedge of pie is far more preferable to a segmented candy bar slapped with a corporate logo.
Unfortunately, for an operating system that's purportedly "open," Android lost much of its "openness" with this deal.
However, like many strange and off-putting ad campaigns, the KitKat nickname definitely has people talking, and even with a reported 1 billion activations worldwide and a market share that trumps Apple, Microsoft, and BlackBerry, the Android brand gets even more publicity and recognition with this move.
Until now, casual Android users didn't pay much attention to their operating system's nickname, let alone the version number. But they'll certainly have an idea once the KitKat promotions are underway. Google clearly sees that the gains from an instantly recognizable Android version far outweigh the sarcastic quips from onlineAnd it certainly helps that KitKats are damn
Regard By
Ganesh Kushwaha [ DIAM ]
Executive Air Ticketing & Reservations
Books
P - Productivity S - Speed R - Relevancy by AeroSoft Corp
Price: $20.00 USD. Approx. 22,870 words. Language: English. Published on August 23, 2013. Category: Essay.
How to Take Off Your Professional Career from an Average to Exceptional with the Hidden PSR in You. A Book By working CEO and Manager with Day to day and live Examples How to Fight with Global Recession. By Shekhar Gupta Surbhi Maheshwari
Price: $20.00 USD. Approx. 22,870 words. Language: English. Published on August 23, 2013. Category: Essay.
How to Take Off Your Professional Career from an Average to Exceptional with the Hidden PSR in You. A Book By working CEO and Manager with Day to day and live Examples How to Fight with Global Recession. By Shekhar Gupta Surbhi Maheshwari
Group Dynamic By Sukesha Mishra by AeroSoft Corp
Price: $1.99 USD. Approx. 11,660 words. Language: English. Published on August 10, 2013. Category: Essay.
Groups are a fundamental part of social life. As we will see they can be very small – just two people – or very large. They can be highly rewarding to their members and to society as a whole, but there are also significant problems and dangers with them. All this makes them an essential focus for research, and action.In a group there are many unique roles members might be.Try to be in group.
Price: $1.99 USD. Approx. 11,660 words. Language: English. Published on August 10, 2013. Category: Essay.
Groups are a fundamental part of social life. As we will see they can be very small – just two people – or very large. They can be highly rewarding to their members and to society as a whole, but there are also significant problems and dangers with them. All this makes them an essential focus for research, and action.In a group there are many unique roles members might be.Try to be in group.
Women Empowerment by Sukesha Mishra by AeroSoft Corp
Price: $1.99 USD. Approx. 15,290 words. Language: English. Published on August 4, 2013. Category: Essay.
Women Empowerment by Sukesha Mishra
Price: $1.99 USD. Approx. 15,290 words. Language: English. Published on August 4, 2013. Category: Essay.
Women Empowerment by Sukesha Mishra
Modern Ways of Marketing by Mirgaya Thakur byAeroSoft Corp
Price: $2.99 USD. Approx. 39,280 words. Language: English. Published on August 4, 2013. Category: Essay.
" Way of Modern Marketing"
Price: $2.99 USD. Approx. 39,280 words. Language: English. Published on August 4, 2013. Category: Essay.
" Way of Modern Marketing"
Indian Food Safari by Ankita Verma by AeroSoft Corp
Price: $1.99 USD. Approx. 14,620 words. Language: English. Published on August 4, 2013. Category: Fiction.
Indian Food Safari is a book of desi food junction. Indian food is famous for spice and aroma .Cuisine of Indian is diverse at its geography, climate culture, colors we go on exploration work to know more about India food the methods and ingredients of North India orfood preparing style is away different from South India.
Price: $1.99 USD. Approx. 14,620 words. Language: English. Published on August 4, 2013. Category: Fiction.
Indian Food Safari is a book of desi food junction. Indian food is famous for spice and aroma .Cuisine of Indian is diverse at its geography, climate culture, colors we go on exploration work to know more about India food the methods and ingredients of North India orfood preparing style is away different from South India.
Motivation By Aakanksha Jain by AeroSoft Corp
Price: $3.99 USD. Approx. 19,440 words. Language: English. Published on August 2, 2013. Category: Fiction.
What is Motivation? Motivation is the answer to the question “Why we do what we do?”. The motivation theories try to figure out what the “M” is in the equation: “M motivates P” (Motivator motivates the Person). It is one of most important duty of an entrepreneur to motivate people By Aakanksha Jain
Price: $3.99 USD. Approx. 19,440 words. Language: English. Published on August 2, 2013. Category: Fiction.
What is Motivation? Motivation is the answer to the question “Why we do what we do?”. The motivation theories try to figure out what the “M” is in the equation: “M motivates P” (Motivator motivates the Person). It is one of most important duty of an entrepreneur to motivate people By Aakanksha Jain
College Campus and Placements by AeroSoft Corp
Price: $3.99 USD. Approx. 8,210 words. Language: English. Published on July 25, 2013. Category: Fiction.
College Campus and Placements is a story of Students of B grade and C grade B School and Engineering Colleges, Management Gurus and HR Managers of many Colleges who are unable to cope due to Global Recession. This is not a book to teach you how to get a decent well paid Job to live like a Professionals.
Price: $3.99 USD. Approx. 8,210 words. Language: English. Published on July 25, 2013. Category: Fiction.
College Campus and Placements is a story of Students of B grade and C grade B School and Engineering Colleges, Management Gurus and HR Managers of many Colleges who are unable to cope due to Global Recession. This is not a book to teach you how to get a decent well paid Job to live like a Professionals.
Be An Aviator not A Pilot by AeroSoft Corp
Price: $1.99 USD. Approx. 4,750 words. Language: English. Published on July 24, 2013. Category: Fiction.
As A Fact Out Of Every 1000 Pilots Only 1 Pilot Becomes An Airline Pilot, The Book Is All About Those 999 Pilots Only.
Price: $1.99 USD. Approx. 4,750 words. Language: English. Published on July 24, 2013. Category: Fiction.
As A Fact Out Of Every 1000 Pilots Only 1 Pilot Becomes An Airline Pilot, The Book Is All About Those 999 Pilots Only.
Pilot’s Career Guide By Niriha Khajanchi by AeroSoft Corp
Price: $20.00 USD. Approx. 25,040 words. Language: English. Published on July 13, 2013. Category: Nonfiction.
International Airline Pilot’s Career Guide Learn Step By Step How to Become an International Airlines Pilot By Shekhar Gupta And Niriha Khajanchi
Price: $20.00 USD. Approx. 25,040 words. Language: English. Published on July 13, 2013. Category: Nonfiction.
International Airline Pilot’s Career Guide Learn Step By Step How to Become an International Airlines Pilot By Shekhar Gupta And Niriha Khajanchi
